My Print Story: Victoria Blackwell

My Print Story: Victoria Blackwell

Welcome back to My Print Story, our series in which we look at people in print and their stories. We believe everyone has a great story to tell and we are providing the platform to share and be heard. From those just starting their first jobs in print, to others who...
Print and Digital Harmony

Print and Digital Harmony

One of the biggest mistakes you can make in marketing is assume that print campaigns and digital campaigns are mutually exclusive. If you search, you’ll find articles upon articles of people debating the pros and cons of print vs digital marketing, but this is a dated...
My Print Story: John Hughes

My Print Story: John Hughes

Welcome back to My Print Story, our series in which we look at people in print and their stories. We believe everyone has a great story to tell and we are providing the platform to share and be heard. From those just starting their first jobs in print, to others who...
Pushing your business beyond pure print.

Pushing your business beyond pure print.

We, in the industry, know just how amazing and powerful print can be. How different substrates and finishing techniques can transform an ordinary piece of collateral or packaging into an extraordinary and sensory experience to engage its audience. But marketers and...
Print vs Digital; The gloves were off.

Print vs Digital; The gloves were off.

In November last year, I tuned in to watch industry giants debate if ‘digital communication is more important than ever in building brands’. It was a topic being discussed by the Debating Group, which normally hosts discussions in the House of Commons but lockdown...