Web to print is a bit like having an on-tap printing press! The simpler, smaller jobs like reprints of business stationery and marketing collateral can be ordered at the click of a button saving plenty of time and lots of money both for you and your customers.
Brand consistency
Marketing portals work like a central, online library where all your relevant, approved media assets are stored, from AV clips to stock imagery, from promotional material to logo variants. They not only save people time searching for the right creative asset but also minimise miscommunication with geographically diverse teams.
Marketing portals will transform and simplify your working life. They:
- are a time-efficient and cost-effective means of getting marcomms where they’re needed most,
- enable you to control brand integrity across all channels,
- automatically replenish low stocks of items like annual reports,
- empower workers to order materials directly but with built-in controls to monitor costs and orders,
- are easy and intuitive to use, no special skills required.
Everyone’s happy!
“1 in 5 people (19.1%†) had difficulty accessing company resources while working from home during Covid-19.”
Obviously, you want to support dispersed teams like remote workers, distributors and partners as best you can, wherever they are in the world. What they want from you is campaign and promotional materials as well as stationery supplies to do their job.
Such processes consume your marketing department’s time and often incur agency costs too. By implementing marketing portals, you cut out the middle-men and keep everyone happy! Creatives can carry on being creative, marketing folk focus on executing campaigns faster and sales channels are fully equipped to follow-up revenue-generating opportunities.
5 compelling reasons for marketing portals
- Transparency: dynamic pricing and reporting of job status
- Controlled: limit who has access to ordering and artwork amends
- Time efficient: web to print eliminates delays commissioning print jobs; can be ordered 24/7
- Brand consistency: pre-approved templates ensure all marcomms stay on-brand
- Analysis: monitor popular assets and usage and optimise accordingly
A Mckinsey report suggests workers such as salespeople can spend 19% of their working week searching and gathering information. So, let’s make life easier for them!
Amen to marketing portals!
The Churches Conservation Trust has saved over 350 churches from falling into disrepair. Without donations and volunteer support, many of these irreplaceable examples of architecture, archaeology and art would have disappeared. But they’re back at the heart of communities, being enjoyed as centres of cultural, social, tourist and educational interest.
The Trust relies on an army of over 1750 volunteers to raise funds and rally helpers. To mark its 50th anniversary, it rebranded and embraced technological advances with a marketing portal to disseminate its new look. The portal enables volunteers to quickly source approved marcomms like event leaflets, social media posts and press releases without recourse to the marketing department. Instead of fielding and responding to multiple requests for the same thing, marketing can now focus on creating new promotions to support the Trust’s work.
The portal has around 70 registered users and, over nine months, some 240 orders of on-brand print items were directly placed online, including a promotion to encourage new membership. The portal not only maximises the impact of national campaigns and marketing resources but also ensures this historic charity remains contemporary and relevant, both now and into the future.
Let us show you how marketing portals could prove a time and cost-saving, one-stop shop for all your business and marketing print and digital assets OR we can discuss how this may benefit one of your customers and subsequently you – contact us today!
†Fluxon
